Charlene Li’s Open Leadership is set to hit bookstore shelves today, kind of…In a post over the weekend, Charlene is looking for feedback from people around the country to send her feedback on sitings.

If you are not familiar with Li, she co-authored Groundswell with Josh Bernhoff a few years ago. Since that time, Li left Forrester to start Altimeter group. In Bernhoff’s review of Open Leadership, he had the following comments:

1. Sandbox covenants. These are the rules organizations set up to determine what sorts of limits and conventions there are on openness. The book includes a link to social media policies of a bunch of corporations, not yet live, but I am looking forward to seeing that. This discussion, in Chapter 5, goes a long way to helping bridge the gap between social media backers within companies and corporate policymakers.

2. Organizational models for openness. Charlene describes three types of organization: organic, centralized, and coordinated, and shows when each one makes sense. Given all the questions I get these days about organization for social, this is quite relevant.

3. Leadership mindsets and traits. Chapter 7 classifies leaders according to whether they are optimistic or pessimistic, and whether they are independent or collaborative. Anyone who has ever had a boss will find this instructive. This is a fascinating way to look at leadership.

Groundswell is a foundational book in the Social media revolution. I look forward to grabbing the Kindle version once it is released.

-Jeremy

The world is filled with content creators. Some are great. Most are average, at best. Ian Lurie has 19 ways to be a good marketing copywriter. These tips are good for content creators of all types.

My favorites:

• #2 Forget high school and college writing
• #6 Instead of writing down your next blog post, record it.

Writing with regularity is one of the most important techniques. It is hard to carve out time to blog on a regular basis, but structuring longer content (than just tweets) is critical to deep brain stimulation.

Are you blogging? 

-Jeremy